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The previous 12 months has been a tricky one for a lot of within the video games trade, which has been hammered by layoffs and studio closures.
The sector was struck by an absence of funding, sluggish progress and wider financial troubles. Whereas there are inexperienced shoots of the trade hitting progress – there have been some huge successes like Scopely’s Monopoly Go previously couple of years – it’s clear not everybody felt that affect.
Gone is the mantra of ‘survive to ‘25’, changed with what some are attempting to optimistically name ‘thrive in 2025’.
So how do builders actually really feel concerning the video games market? What are the large challenges and alternatives they face proper now?
To search out out, we performed our Cell Video games Trade Developments Survey to get the opinions of trade professionals on the important thing tendencies and sizzling matters within the video games trade proper now, in addition to collect extra element on the make-up of the sector.
You may obtain a free copy of the complete report proper right here.
Sizzling matters
In fact, as talked about, layoffs have been excessive up on the checklist of key tendencies on respondents’ minds. It was cited as the largest pattern of 2024 by 56.7% of these surveyed – above rising UA prices, app retailer regulation and a shift to cross-platform video games.
With regards to the largest threats dealing with the sector, privateness adjustments and rising UA prices have been highlighted as two main considerations. Excessive advertising and marketing and improvement prices, in addition to an absence of funding, have been additionally excessive up on the checklist.
In a tricky market, we additionally requested what number of video games builders and publishers had launched over the previous 12 months. Simply over 40% stated none, whereas 22.2% stated they’d launched one title.
Learn the complete Cell Video games Trade Developments Survey: Winter 2024/25 report free of charge proper right here.
