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Niantic’s Pokémon Go has recorded its highest participant spending of the 12 months so far through the Pokémon Go Tour Unova – World weekend.
The newest instalment within the annual Tour sequence – this time with a give attention to Unova Pokémon from Nintendo DS video games Black, White, Black 2 and White 2 – occurred on March 1st and 2nd, 2025 and noticed Pokémon Go earn $19.8 million.
The determine comes based on AppMagic knowledge, combining gross participant spending between the App Retailer and Google Play, which means true earnings have been possible increased nonetheless when together with funds made on Pokémon Go’s net store.
Shiny incentives
Pokémon Go Tour: Unova – World adopted shortly after February’s paid real-world Tour: Unova occasions in Taiwan and the US.
As has change into a yearly custom, the World model provided gamers worldwide a delayed alternative to seize and battle the identical Pokémon species from Unova free of charge, albeit with out the identical stage of neighborhood interplay provided in particular person.
Paid tickets have been additionally obtainable for Unova – World to unlock further rewards and earn an unique encounter with the extremely uncommon Legendary Pokémon Victini.
An extra $4.99 buy was additionally obtainable for brand spanking new Masterwork Analysis, which granted entry to a paid-only quest line ultimately main to a different Legendary encounter, this one with a shiny Meloetta.
Although Meloetta has existed in the primary sequence video games since 2011, its shiny model was by no means obtainable previous to October 2024. At the moment it was lastly launched as a reward within the storage app Pokémon Dwelling, unlocked by finishing the complete Scarlet and Violet PokéDex of over 650 Pokémon.
A one-off buy in Go only a few months later was possible rather more achievable for a lot of.
Pokémon Go’s each day income verged on $10m on March 1st, up 46% over the day prior and making this its most profitable day of 2025 so far. Spending hardly slipped in any respect on March 2nd, at $9.8m, incomes Pokémon Go Tour: Unova – World its most profitable days since July 14th, 2024, when income hit $11.1m.
Unova – World additionally outperformed final 12 months’s Sinnoh – World occasion, the earlier instalment within the Tour sequence which occurred on February twenty fourth and twenty fifth, 2024. These two days noticed Go earn $18.6m, roughly 6% lower than the 2025 version.
Though, Unova – World’s $19.8m nonetheless got here simply wanting Hoenn – World’s $20m in 2023.
With staple shiny Legendary Pokémon encouraging gamers to spend on Raids, limited-time quests preserving gamers logged in, themed Pokémon species lineups tapping into nostalgia and series-wide rarities obtainable for a worth, it’s evident that Niantic has the method all the way down to make Tour occasions a hit.
Unova – World was no exception, additional establishing Tour as one in all Go’s greatest occasions of the 12 months, typically solely behind the anniversary.
The method has additionally been examined in Niantic’s second-biggest AR recreation, Monster Hunter Now, to “roaring success”.
