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Blizzard Leisure’s renewed partnership with NetEase has given the Chinese language agency extra decision-making energy.
In accordance with a report by Yicai International, noticed by Niko Companions, Blizzard’s US headquarters has additionally streamlined its evaluate course of to higher accommodate the Chinese language writer’s enter.
“Totally different preferences”
The information follows Blizzard’s president Johanna Faries go to to China to strengthen partnerships and interact with regional staff on her one-year anniversary within the position.
Each firms resumed operations in April 2024 after their 2022 fallout. NetEase’s challenge chief Wei Kai mentioned that the US developer’s elevated flexibility might result in China-exclusive content material, together with culturally impressed skins.
“Blizzard’s staff recognises that Chinese language gamers have totally different preferences from Western gamers,” mentioned Wei.
They added that it’s vital for the native operations staff to speak extra concepts to the event staff to assist them perceive Chinese language gamers’ wants.
