Right now an advert for Apple pocked my curiosity. Referred to as “the matchmaker”. In typical Saudi tradition, a matchmaker finds “an acceptable groom” for the lady in query. See the movie right here. The advert marks a really clear shift to the GCC tradition. However it was not the primary. In the event you take a look at the advertisements above mixed present that they’re entrenched in an Arabic pseudo-slang approach removed from the tremendous copywriting on the iphone 15 (right here). I’ve heard clear rumblings that the model has misplaced its course with this copy. However my level of argument is elsewhere: These advertisements, in the event that they trouble the purists or don’t, have zero impact on gross sales. And I do not say this negatively, however rationally. Apple will nonetheless promote by the bucketload. Girls will nonetheless need the most recent telephone of their “mahr” or dowry. The most recent Apple gizmos will nonetheless be a declare to bragging. Regardless of the tone of voice of the advertisements is irrelevant.
Which in fact begs the query:
Is promoting in any approach associated to gross sales?
