First they did it right here, then Almaza went a bit wobbly right here, now they’re celebrating the Mayyas win for America’s Bought Expertise season 17 fairly appropriately. And no, it’s not simple to provide you with one thing artistic for each event (look right here). And if I’m being harsh on Almaza it’s as a result of I actually perceive their new/outdated technique now that they moved to Pressure Majeure – whose artistic director Assad Doueihy was behind the preliminary Intermarkets spark for the model. Sure, I did say earlier than I might love them to return to Arabic as a substitute of English. And regardless of the missteps, on the entire the technique works. No imply feat in a market nonetheless making an attempt to know the place it’s going.
