In 2018, Al Mustaqbal misfired with a foolish marketing campaign (I awarded it worst marketing campaign for a political get together – right here). Fortunately this yr, their marketing campaign is sensible – they didn’t do any. This isn’t sarcasm simply to be clear. However the head of Al Mustaqbal motion, Saad Hariri himself, determined to boycott the elections (provoke the “moukata3a”).
With him the domino fell within the Sunnite sect. Irrespective of how others – associated or unrelated to the motion, formally or unofficially, Saudi-backed or not – have tried to rally the Sunnites round them, there’s nonetheless this main feeling of flop.
Many Sunnites are all out with the “moukata3a la 3younak” slogan. Once more, the great thing about it’s that every one that is coming from supporters, not from the machinary of the Mustaqbal motion. Simply to clarify, “la 3younak” was a jingle by singer Ahmad Kaabour for Future Tv again when it was setting the tempo for what good, inventive tv was. “La 3younak” means “in your eyes”. And it transcended the tv which was owned by Rafic Hariri (father of Saad) to change into the slogan his supporters “cuddle” him with (see the unique right here),
Funnily some supporters went all out to poke on the Lebanese Forces marketing campaign (see right here) with “we will forged our ballots, we simply do not need to”.
