Effectively, imagine it or not, all our notions of “futurism” return to the identical factors – early comics and Andre Courreges designs. Citroen, contemporary from revamping its brand – which mockingly means it went again to its authentic brand of 1919 (to grasp why, please go right here) – is now onto launching its Oli automobile. BETC company aces it, just because they discovered the precise right tone of voice to market this odd automobile (do word, Good automobile paved the best way manner again then – and one in all their adverts made it to my prime 10 greatest adverts ever right here).
Citroen has had unimaginable hits on its roasters (assume the traction avant, the majestic DS, the SM – again when – gasp – Citroen truly owned Maserati, and the record goes on), however once you say Citroen you at all times return to “a enjoyable automobile, accessible and made to final”, which means? The ever present 2CV.
Which is strictly what BETC riffed at when it poked the 2CV from behind the Oli to say “does not this remind you of something?”
Many, as in lots of manufacturers tried to money on their previous credentials, however this one is among the many greatest – even when, let’s face it, design clever Oli isn’t the kid of the 2CV.
