OK here is a small admission, Tchibo is my favourite espresso model. The explanation why I find yourself not shopping for it on a regular basis? As a result of its distribution in Lebanon was, for a very long time, very contact and go. The sort of contact and go the place my sister in regulation would name me as a result of she discovered one such merchandise in a retailer and wished to know if she would get it (sure, please!). Which is why having a Tchibo marketing campaign on billboards is a little bit of an “anomaly”. I stated it earlier than, beforehand – that may be circa 2004-5 – you’d have wanted 600 billboards simply make your advert be “seen” (right here). So having such a (comparatively) very massive marketing campaign for Tchibo on the streets, is – hopefully – an indication that they’ve managed to clean their distribution points.
