Properly, this is the factor, it doesn’t take a lot to do advert. Take for instance the case of the brand new Exotica Christmas advert the place – nearly nothing occurs. Am critical. Take a look at the advert right here. Only a household coming collectively for the Christmas dinner (in Lebanon Christmas is widely known primarily by the dinner on the twenty fourth). Imagine it or not, nearly nothing occurs in that slice of life. The son and daughter in regulation come to their dad and mom’ place. There’s bantering, piano enjoying, the children unveiling the Christmas tree, one of many traditional Lebanese energy cuts (almost certainly generator cuts!) and barely, barely any Exotica merchandise (which, to your information sells primarily vegetation – and through the festive interval – ornaments).
It is the tone of voice, the course, the artwork course, the casting, the texture of the advert that units it aside. You possibly can image your self there, you’ll be able to say “regardless of every thing taking place in Lebanon this may very well be a typical household celebrating the festivities”.
What the advert does is “plante la joie” which is the unique premise of Exotica (right here).
