OK, so that is attention-grabbing, some time again Doumit Zoughaib cut up from the mom firm Zoughaib & Sons (to change into Zoughaib and co). Now, for a very long time – yearly – Zoughaib (again then indistinguishable as a model from each other as a result of Doumit was nonetheless there) would give you a theme. This 12 months, Zoughaib & Sons is continuous the custom (sans Doumit) whereas launching “eventail” (or “fan”). Apparently, Doumit has created a extra seasonally appropriate “snowflake” assortment (see right here). Properly, a jeweler I do know informed me that for a very long time the Lebanese market was so extremely stagnant he needed to department out to Dubai simply to maintain his atelier in Lebanon busy – to keep away from shedding all his craftspeople as a result of the native showroom was empty. So for Zoughaib & Sons to launch new collections and promote them is certainly a daring transfer.
