As 2022’s most profitable Okay-pop debut with the triple-punch launch of shock singles “Consideration,” “Hype Boy” and “Cookie,” NewJeans have adopted up with the brand new observe “Ditto” that reveals off a cooler and extra delicate pop strategy appropriate for the winter months.
Whereas their NWJNS EP was extra centered on effervescent pop hooks fitted to the sunshine, “Ditto” is extra delicate whereas remaining true to the candy fashion NewJeans established in the beginning. Over a mushy, chopped-staccato beat considerably harking back to the Baltimore membership fashion, members Minji, Hanni, Danielle, Haerin and Hyein combine eerie, dulcet harmonies with enjoyable and quick melodies to match the breakbeat. The quintet spill concerning the rush of hoping to take the following step in a relationship and having their emotions reciprocated: “I don’t need to keep within the center, such as you a little bit/ Don’t need no riddle…/ Say it again, oh say it ‘ditto’/ I need you so I need you/ So, say it ‘ditto.’”
Whereas Danielle wrote on “Consideration” and Hanni wrote on “Hype Boy,” this time eldest member Minji helped write “Ditto,” giving three of the 5 members songwriting credit simply 5 songs into their profession. Because the group informed Billboard in an earlier interview, NewJeans label CEO Min Hee Jin offers the group “loads of alternatives to take part” in numerous methods of their music regardless of being so new within the trade.
Similar to how “Hype Boy” and “Consideration” have been launched in a number of music video variations to assist inform the group’s tales, “Ditto” comes with two totally different visuals. The video’s “Facet A” and “Facet B” variations each concentrate on a glance again to the 5 NewJeans members taking part in and dancing in youthful college days alongside a sixth, faceless good friend in an arm solid who tends to document their dance rehearsals. Whereas the viewer by no means will get to see the sixth good friend’s face absolutely, we observe her journey which features a crush on a schoolmate and reminiscing on her time with the ladies by trying by means of outdated VHS tapes as an grownup.
Visually, the “Ditto” video does a implausible job in capturing not simply the expertise center floor of the ’90s/’00s, the place reminiscences lived on fuzzy video cameras and grainy VHS tapes, however within the loneliness and awkwardness one can really feel in adolescence, even when surrounded by pals. Lyrically, “Ditto” may be initially regarded as a couple of romantic crush, however the visible provides the potential for hoping a brand new good friend reciprocates your emotions to take a friendship to the following degree too.
As beforehand reported, “Ditto” is NewJeans’ pre-release buzz observe forward of the brand new single “OMG” dropping on Jan. 2. Take a look at each the “Facet A” and “Facet B” variations of “Ditto” beneath:
