Activision Blizzard president and Chief Working Officer Daniel Alegre is leaving the corporate to turn into CEO of blockchain firm Yuga Labs, which owns well-known ugly NFTs like Bored Ape and CryptoPunks. Alegre, who was named in a February lawsuit alleging Activision Blizzard misled the SEC about its contested Microsoft merger, will assist Yuga create a “imaginative and prescient of a very interoperable metaverse,” co-founder Wylie Aronow stated in a December 19 announcement.
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“[Former CEO Nicole Muniz], [co-founder Greg Solano], and I’ve been on the hunt for somebody with Daniel’s talent set for a while,” Aronow—whose firm began being investigated by the SEC in October—continued. “He brings invaluable expertise throughout leisure, e-commerce, and international strategic partnerships—all of that are important points of an immersive web3 world constructed by creators and for creators.”
This isn’t Alegre’s first time getting near the crypto solar. Earlier this yr, Microsoft known as Activision Blizzard “a key position within the growth of [its] metaverse platforms,” and Alegre has intensive background in tech management, having labored at Google for 16 years previous to his becoming a member of Activision Blizzard in 2020.
About his new position, Alegre stated that “Yuga Labs has rapidly made a reputation for itself by means of a robust mixture of storytelling and community-building.”
“The corporate’s pipeline of merchandise, partnerships, and IP represents a large alternative to outline the metaverse in a method that empowers creators and gives customers with true possession of their id and digital belongings,” he continued. Earlier this month, NFT collectors filed a category motion lawsuit towards Yuga, claiming the corporate deceived consumers by inflating costs by means of alluring, however paid celeb endorsements.
Feels like a match made in tech heaven to me. And similar to when your highschool good friend posts her unhappy diamond ring on Instagram after she will get engaged to that man you by no means favored, Alegre has posted his chosen Bored Ape on Twitter. Bitcoin information website CoinDesk stories that Alegre has chosen “Mutant Ape #3850 as his new profile image (PFP), reflecting his evolving id in Web3.”
Positive, babe, I’m glad for you. Congrats to the brand new couple—keep out of hassle, in case you can.
