Robert Triggs / Android Authority
TL;DR
- Findings revealed that international handset revenues have declined by 3% year-over-year.
- Apple’s income progress prevented a steeper decline.
- The income share for 5G reached an all-time excessive.
It’s been a tough yr for brand new telephone gross sales, with extra folks selecting to carry on to their present telephones. A brand new report now tells us simply how dangerous it’s been for everyone, however Apple.
Findings from Counterpoint’s Market Monitor Service have revealed that international handset market income dropped by 3% year-over-year (YoY) in Q3 of 2022. Moreover, the general handset market noticed a dip of 12% YoY in handset shipments for the quarter. Nevertheless, it may have been a lot worse.
In keeping with the analysis, Apple prevented a steeper decline within the international handset market income, due partly to the corporate launching the iPhone 14 sequence throughout this time. Apple reportedly noticed 10% YoY income progress and seven% common promoting value (ASP) progress in Q3 2022.
As for Apple’s opponents, Samsung’s income declined by 4% YoY in Q3 2022, regardless of virtually doubling the shipments of its premium Flip and Fold sequence. Oppo noticed an ASP decline of 5% YoY and a income decline of 27% YoY. However Xiaomi managed to revenue somewhat, seeing income progress of 4% YoY because of its low to mid-tier telephones.
The report additionally talked about that 5G handsets managed to boost ASP by 10% YoY, however that is additionally because of Apple. In response to those findings, Senior Analyst Harmeet Singh Walia stated:
At over $80 billion, the income contribution of 5G handsets reached an all-time excessive of 80% of worldwide handset revenues, up from 69% within the third quarter of final yr. In the identical interval, LTE handsets’ income contribution fell 10% to $19 billion. This shift from 4G to 5G has been led by Apple, which alone makes up for over half of all 5G revenues as over 95% of its telephones are 5G-enabled.
These outcomes could possibly be the impact of the down financial system. As inflation skyrocketed, shoppers who would have usually bought new telephones selected to not. However the greatest takeaway from this report is that it appears nothing will cease folks from selecting up a brand new iPhone.
