Ben King, who beforehand labored at Apple as a service govt, has been snapped up by Sony Interactive Leisure as its new senior VP of direct-to-consumer, which sees King overseeing the console maker’s digital choices together with the PlayStation Retailer and DTC companies.
Stated King of his new function:
The PlayStation Retailer has turn out to be some of the visited digital media shops on the planet. This provides us the distinctive alternative to assume creatively concerning the relationship with our customers, serving to them to unlock most enjoyable and pleasure from the PlayStation ecosystem, whereas concurrently creating monetary alternative for our video games studio companions.
We’ve the power to higher serve our group by delivering extra customized experiences, serving to each buyer to find the proper leisure for them, by the appropriate channel, on the proper time.
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King will now report back to Veronica Rogers, SVP, Head of International Gross sales and Enterprise Operations. He beforehand served as chief subscription officer at DAZN earlier than departing in mid-2022, and earlier than that labored at Apple the place held quite a few positions throughout iTunes, App Retailer and Apple Music together with worldwide advertising, enterprise growth and common administration.
Sony introduced earlier this month that the PS5 has bought 30 million models worldwide since its launch in November 2020.
[Source – Variety]
