Cola-Cola goes for a day at the museum

Keep in mind Ben Stiller’s “evening on the museum”? Properly, make it “day on the museum” for Coca-Cola.

Right here. It animates artistic endeavors – anybody from Warhol (who included the bottle in his iconic collection) to Van Gogh (who didn’t) passing by anybody and everybody together with Vermeer and Tuner and a hoard of others. The advert is actually formidable. It facilities round a bored pupil in a sketching class (falling asleep no much less) after which all hell breaks lose with the bottle being taken by a Picasso portray and getting thrown over from one paintings to the following.

Simply getting the licenses of the artworks will need to have break the bank. Animating them that method one other. The idea is “actual magic”. However let’s be trustworthy right here, for all its technical prouesse…. to me it fails to ship. The advert is simply too technical, magical sure – however not in the best way it was supposed to – as a result of the emotional bit is missing. It doesn’t make me aspire or wish to be a part of that universe – and take it from somebody who loves being in museums.

It’s simply too sterile to make me consider. However hey, what do I care? Coca-Cola exited the Lebanese market once more (right here).