Robert Triggs / Android Authority
TL;DR
- The ACSI 2023 award for private computing is a tie between Samsung and Apple.
- That is the primary time in 20 years that Apple hasn’t been the only winner.
- Samsung’s tablets are possible the primary purpose for gaining steam in opposition to Apple for this award.
Annually, the American Buyer Satisfaction Index (ACSI) points a report on how Individuals are feeling about particular merchandise and firms. For the previous 20 years, the corporate with the best rating within the private computing class has been Apple. In 2023, that streak ends.
Within the ACSI 2023 report, Samsung tied Apple. Each corporations earned a rating of 83. That’s a leap of 1 level for Apple and two factors for Samsung in comparison with final yr.
The private computing class contains laptops, tablets, and desktop computer systems. For Apple, this could include MacBooks, iPads, and desktop PCs such because the Mac Mini. For Samsung, this would come with its line of Galaxy E-book laptops, Galaxy Chromebooks, and the Galaxy Tab collection. The corporate doesn’t make desktop PCs.
Based on the ACSI, Samsung’s tie with Apple is probably going as a consequence of rising buyer satisfaction with the Galaxy Tab collection, particularly. It’s because pill satisfaction in America decreased this yr, however Samsung’s rating improved by 6%. In different phrases, Samsung is thrashing the general development.
This ACSI 2023 report is predicated on over 14,000 responses from a random choice of Individuals.
ACSI 2023: Have Samsung tablets gotten higher?
The latest pill launch from Samsung is the Galaxy Tab S9 collection. These are notable for pulling out all of the stops relating to {hardware}. The entire household having OLED screens and full IP68 scores, for instance, are stuff you don’t see usually on tablets.
Likewise, Samsung’s finances choices proceed to be a great worth. The Galaxy Tab A collection has at all times been an reasonably priced strategy to get a good-enough pill. They’re good for households with younger children or individuals who want a skinny and lightweight media consumption machine.
Nonetheless, the large downfall for Samsung tablets has at all times been Android itself, not {hardware} or pricing. It’s solely been previously few years that we’ve lastly began to see Google take large-screen Android units critically. This largely has to do with Google’s personal ambitions on this class with the Pixel Fold and Pixel Pill, each launched this yr.
It’s possible Samsung’s elevated {hardware}/worth ambitions and Google lastly bringing Android up to the mark with bigger shows have made clients extra happy with their purchases. Clearly, Apple remains to be incomes reward for the iPad, as this ACSI 2023 report proves. However possibly the hole between iPadOS and Android isn’t as large because it as soon as was.
