Adelaide Uni manager to head rebooted Brand SA

Jessica Douglas led Adelaide College’s “make historical past” marketing campaign, highlighting graduates from Nobel prize winners to the nation’s first feminine Prime Minister.

“Jess’s in depth strategic advertising and marketing and model administration expertise will probably be very important in re-establishing Model SA to place South Australian merchandise regionally, nationally and internationally,” Commerce and Funding Minister Nick Champion mentioned.

Douglas will begin her new function subsequent month. She has additionally labored for Coca-Cola Amatil as a commerce advertising and marketing govt growing and overseeing advertising and marketing plans nationally.

“I’m thrilled to be taking over the function of supervisor, Model SA. It’s an thrilling alternative to construct a powerful state model that generates native pleasure, strengthens world fame and in the end, takes our state to the world,” she mentioned.

“As a born-and-bred South Australian, I’m captivated with our state and all it has to supply. It is a likelihood to shine a lightweight on that and drive important profit for native trade and the economic system.”

Champion mentioned the State Authorities had budgeted $6.2 million over 4 years to re-establish Model SA after it was shut down by the previous Liberal Authorities.

Former Division of Premier and Cupboard communications chief Jayne Flaherty had been engaged on a brand new construction for Model SA, now a part of the Commerce and Funding Division, earlier than leaving for a brand new function as chief of employees at Flinders College.

Model SA was beforehand a standalone organisation, managing the I Select SA marketing campaign and the distinctive State Model trademark. There are actually at present virtually 8000 companies registered and utilizing the model.

It was in 2019 that the Marshall Authorities controversially lower Model SA’s $1.6 million annual funding with its former chair Peter Pleasure and chief govt officer Karen Raffen later asserting it meant they have been pressured to close its Leigh Road workplace doorways.

Champion mentioned Labor introduced through the state election marketing campaign that it will carry Model SA again.