Modify has built-in Google’s Play Set up Referrer API with its PC and console measurement answer to assist builders and publishers distribute and measure advertising campaigns throughout platform.
This new “first-of-its-kind integration” means entrepreneurs can now instantly attribute installs to PC campaigns, informing devs as to which channels are probably the most profitable in bringing customers to their sport.
Empowering cross-platform
The transfer comes as cross-platform gaming is on the rise, with an rising variety of titles taking a multiplatform strategy in recent times.
“The ascension of cross-device gaming – each the demand for it amongst gamers and its electrifying potential as a person acquisition channel – offers an enormous alternative for cell gaming app builders,” stated Modify director of related TV and new channels Gijsbert Pols.
“By benefiting from Modify’s Android SDK integration with Google’s Play Set up Referrer API, builders can regulate their advertising ways to broaden their apps’ attain.”
Take-Two Interactive was among the many builders to check the most recent integration earlier than its public reveal, being the proprietor of Rockstar Video games, 2K and cell specialist Zynga. Robert Zhao from Take-Two’s advertising and analytics division commented on Play Set up Referrer API, sharing:
“In a time when customers interact with advertisements and cross-play our video games on PC and cell, we have been in search of an attribution supplier that goes throughout the board. Modify’s multi-platform measurement, superior reporting and modern measurement instruments for Google Play Video games on PC enable us to streamline our marketing campaign administration and exactly monitor LTV for our video games, no matter the platform.”
Google Play Video games for PC got here to Europe and Japan one 12 months in the past because the service noticed an enlargement, now not requiring builders to optimise earlier than submitting.
