Younger Australians travelling abroad shall be focused on social media, podcasts, at airports and with textual content messages warning them of the risks of methanol poisoning and urging them to keep watch over their mates.
The devoted promoting push from the Federal Authorities comes after buddies Bianca Jones and Holly Bowles died final 12 months after ingesting cocktails tainted with methanol whereas on vacation in Laos.
Two Danish vacationers, an American and a British backpacker additionally died.
The Jones and Bowles households had referred to as for larger training for travellers concerning the hazard and indicators of methanol poisoning.
International Minister Penny Wong mentioned they had been foremost in her thoughts when making the announcement on Monday.
“We wish our kids to be curious and discover the world, however above all else, we wish them to be secure,” she mentioned.
“These efforts will assist younger Australians travelling abroad to guard themselves from methanol poisoning, ingesting spiking and different alcohol harms.”
The marketing campaign will ramp up throughout peak journey durations together with college and college holidays and forward of schoolies celebrations.
It goals to boost consciousness of the indicators of methanol poisoning, how folks can defend themselves from drink spiking and broader alcohol security.
This can embrace focused recommendation and alerts for younger travellers and a brand new on-line security hub on the Smartraveller web site from June the place mother and father, faculties and universities can discover assets to assist.
The Authorities may also work with airways and non-government organisations together with Pink Frogs and the Nicole Fitzsimmons Basis to ship security messages.
Assistant Minister for International Affairs Tim Watts mentioned the federal government hoped the focused recommendation would get the message out to younger folks concerning the “severe and various dangers” of ingesting alcohol abroad.
“Alcohol consumption may end up in tragedy in Australia however there are further and totally different dangers abroad,” he mentioned.
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