Yesterday was a kind of weird days within the promoting scene in Lebanon.
All of a sudden three manufacturers (that I do know of, perhaps there was extra) determined to capitalize on the James Webb telescope photos by NASA to make their level (or fairly not). Simply to be clear, the photographs are copyright free as a result of they have been produced by an “American authorities company”, and since work by such companies can’t be copyrighted, NASA materials is free to be used.
However hey, the British Library amongst hundreds upon hundreds of establishments is placing issues free on-line in excessive decision. So the web accommodates of wealth of such supplies already. So the place’s my subject? Simply because it’s without cost, ought to we use it?
The photographs above are one of many authentic James Webb telescope photos, and three native interpretations of it. At greatest the adverts are bizarre, at worst downright idiotic. Somebody advised me they have been “humorous”, I fail to catch their humor.
You need unusual humor? Watch Scandinavian promoting. Both you get it or you do not. I do and I discover it hilarious. Most adverts simply do not make sense however they’re unusual, and as I mentioned – extremely enjoyable. The adverts above tick no such packing containers.
I can see the “logic” within the manufacturers’ pondering – it is new, it is sizzling, it is without cost, it is everyone-else-is-doing-it-so-why-can’t-we, so let’s strike whereas the iron is sizzling. Recently it is getting on my nerves how little technique there’s in promoting lately. All the things is short-sighted and tactical. Nothing for the long term, simply give attention to the right here and now.
Pity, even when legally lined by utilizing non-copyrighted photos, manufacturers ought to take a breather and give it some thought earlier than they plunge. However that is asking an excessive amount of out of rookie advertising managers, uneducated designers, and juvenile firm homeowners.
