That is what Aishti did for finish of yr in 2021, then 2022, then this for 2023. Look, possibly, simply possibly, there was some type of animation in these 2 years, however for some cause after I noticed the above I gave me a definite impression of deja vu (OK, no jokes about reloading the matrix, than you). It’s certainly, very shut, as in very, very near the 2 former campaigns which additionally included window dressings for its varied shops together with the flagship which bought broken within the 2020 August explosion in downtown Beirut. However all that is to say, “if it ain’t broke, do not repair it”. However even the city’s most upscale retailer just isn’t resistant to the disaster that befell on the Lebanese economic system. Certainly, it has its VIPs and massive spenders, however figuring out that the aspirational shoppers are now not there nor are they accessible should have harm. However properly, nonetheless, launching a small end-of-year marketing campaign when all retailers are telling me that the second half of the yr was fully abysmal is commandable.