Aishti – the nation’s most luxurious retailer – is on the streets. A number of billboards point out it. Positive, it is on-line is a little bit in disarray (on its web site, vogue is in 2021 – look right here – and its fb is simply used to announce on-line store updates – right here – however the focus appears to be on its Instagram web page which is chronically up to date – right here). For a very long time, Aishti has used the companies of &Walsh which veered it in direction of a surrealistic territory (see right here).
Aishti has a brand new marketing campaign – one which was shot at The Grand Resort Termezzo, Lake Como in Italy – and it goes again to virtually the start. Lengthy gone is the conceptual work, as a substitute, we now have fashions parading garments in dreamy settings. Simply to notice, there’s nothing improper with that. Principally all upscale retailers use this system.
So right here we’re, within the messy post-election world, some billboards at the moment are centered on luxurious summer season dressing. And you realize, it’s type of refreshing to see stunning ladies and good-looking males in Italy (on Riva boats) all dressed up (whereas we now have nowhere to go).
