Is it attainable? Might somebody within the Arab area have cracked the code of the best way to speak about psychological well being with out being condescending, with out the stigma, with out the preaching? I’m not inventing gunpowder once I say that psychological well being isn’t just a taboo however can also be dismissed within the Arab area at massive and infrequently combined with “se7r” (magic) and “cured” by talismans as an alternative of being taken critically and folks visiting correct therapists for it. But right here we’re Al-Futtaim Honda comes with a sublime, purposely understated at for the World Psychological Well being Day, which – fortunately – doesn’t concentrate on the automotive with a replica which – at first – refers back to the machine, and which works in a bi-linguist style. Just for the reveal to come back by – that maybe the issue just isn’t within the automotive which places the sooner sentences again into perspective. A superb, minimalist advert, which – in fact won’t erase all of the “disgrace” related to psychological well being and remedy within the Arab area – is a superb child steps. See the advert right here.
