Al Wadi Al Akhdar is jamming

Hmmm…. I might be mistaken, however I used to be at all times beneath the impression that Al Wadi Al Akhdar already had jams. In keeping with their web site they do (right here). So it’s a little unusual to see them promote the mentioned jams on the streets. Maybe their different merchandise are doing effectively and they also wanted to push these (effectively, I suppose the opposite merchandise are pseudo-staples on Lebanese tables). Anyhow, the promoting level is that these style like do-it-yourself jams in Arabic – besides that in English is turns into unfold the goodness (with unfold having a double-meaning). The visible is a however lowest frequent denominator – with the jam within the form of a coronary heart and so forth.

As I mentioned, fascinating that they selected to do the jam advert now. Possibly there’s a halo impact anticipate for the opposite merchandise so it is two birds in a single stone.