Treatment Leisure, the studio behind the upcoming Alan Wake 2 and creator of the Max Payne franchise, has introduced a brand new brand design for the primary time in over 20 years
Talking in a weblog submit, the Swedish developer spoke about its goals to ‘refine’ its visible identification with the brand new brand.
A number of years in the past, as our studio has been remodeling from making a single sport at a time to creating a number of concurrently and increasing past the borders of Finland, to a second location in Stockholm, Sweden, we launched into a mission to refine our visible identification.
Creating a brand new brand and a refreshed visible identification for Treatment was an emotional journey, like something to do with artwork. For longtime Treatment followers, you absolutely understand how important creative path is for us. Not simply in our video games however from the standpoint of how our studio identification seems. To not point out our hoodies!
As a sport improvement studio, we’ve got come a great distance since 1995 once we acquired our begin. Treatment is continually evolving.
The bullet within the letter “R” within the outdated brand represented the period of Max Payne, however the Treatment of now could be a lot larger than a single sport; we’ve got an entire portfolio of video games, new and outdated.
It was time to replace and redefine our visible identification to deliver extra consistency, showcase our evolution over time, and higher categorical our imaginative and prescient of in the present day’s Treatment.
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The Treatment brand means quite a bit to us, however we all know it additionally means quite a bit to you. Just like the video games we create at Treatment, we approached this course of with nice care, consideration and loads of ardour!
We need to create memorable worlds, tales, and characters so that you can expertise by our video games. We wished our new brand to replicate how we always evolve and proceed creating thrilling video games with the perfect folks. Nonetheless, it’s all nonetheless one Treatment the place brave creativity thrives. We hope you want the brand new look.
Our future is extremely thrilling. Regardless of virtually three a long time within the sport trade, in some ways it feels we’re solely getting began. You’ll be able to look ahead to Alan Wake II later this yr and several other nice Treatment experiences to play within the coming years.
Treatment is at the moment juggling many new tasks along with Alan Wake 2, together with remakes of Max Payne, Max Payne 2, a Management spin-off, and extra.
Alan Wake 2 is especially noteworthy as followers have been clamouring for a follow-up to 2010’s Alan Wake for years, and at one stage the sport was in manufacturing however finally shelved in favour of Quantum Break and Management.
Nonetheless, Treatment introduced at The Recreation Awards 2021 that Alan Wake 2 was formally within the pipeline and is scheduled to launch on PS5, PC, and Xbox Sequence X/S in 2023. Again in February, the studio mentioned the sport was now playable from begin to end, and later reiterated its dedication to a 2023 launch.
