Lots of you might be too younger to do not forget that when Al Rifai was first “launched” professionally – we’re speaking late 80s, its first promoting line was “drives you nuts”. And it continued utilizing it for an extended very long time. Which implies that this Almaza – Al Rifai one-time combo is mainly bringing it 360 – or full circle.
Curiously, “drives you nuts” was one of many first waves of promoting traces (versus slogans) following the stunning “plante la joie” of Exotica. Which implies that on the time, few manufacturers truly had “signatures” and it was mainly launched little by little into the market.
As a facet be aware the advert above is as tacky as a fondue.
