Almaza has lastly gone again to talking Arabic. One thing I’ve lengthy been the advocate of.
Now that it is soccer season Almaza goes again to what it does greatest. Utilizing the second and having the ability to produce adverts that catch the zeitgeist. I suppose of their case they’re going retro nevertheless.
How so? By remixing the slogans of previous adverts they produced (2011, 2014, 2016 for instance).
By utilizing the identical Arabic catchy phrase (Kes – cup – which in Arabic goes “world cup” and likewise “cheers to everybody”) and making use of it in 2022. After all, legally Almaza can do no matter it needs as a result of it owns the adverts (not the creatives, not the company who personal the adverts – this have to be recognized). Additionally of notice, it’s the identical artistic who got here up with all these adverts all through the years (contemplating it’s the identical shopper, it would move – sorry for the soccer pun!).
So Almaza is again to Arabic. Yay!
Do notice, I’m all for manufacturers utilizing or rehashing previous adverts. If it labored as soon as, it might work twice – or within the case of Almaza – third time is the allure. However hey…. There’s all the time a soccer event someplace.
