Amazon on Thursday confirmed that this yr’s Prime Day purchasing occasion will happen in July, although it did not supply up a particular date.
“This yr, Prime Day will happen in July in additional than 20 nations,” reads a launch from the retail large. “Throughout Amazon’s annual purchasing occasion, Prime members will have the ability to save on merchandise from nationwide manufacturers and small companies throughout each class.”
Amazon confirmed the timing in its monetary outcomes for its first quarter, which ended March 31.
In earlier years, Prime Day was usually held in mid-July, however the two-day purchasing occasion was delayed to October in 2020 as a result of COVID-19 pandemic. Final yr, Amazon held its earliest Prime Day ever on June 21-22.
Whereas Amazon did not reveal gross sales numbers for Prime Day 2021, the corporate stated customers purchased greater than 250 million objects. Among the many top-selling objects had been dwelling items, together with Roomba vacuums and Keurig espresso makers, in addition to the corporate’s personal Hearth TV Stick 4K with Alexa voice management, Amazon stated.
Amazon in February raised the value of its Prime membership, from $119 to $139 for an annual subscription and from $13 to $15 for a month-to-month subscription.
