After being underwhelmed by the fortieth anniversary unipoles for Crepaway, now comes the TVC (right here). The visuals are OK – I imply a lot of the advert is taken from above (a bit too lengthy as one instantly understands the place that is going) in order that the faces are solely revealed within the final photographs, however it’s the copy that is utterly horrible (sorry there is no option to sugar-coat this). My take? They missed utilizing the goldmine photographs of the previous which they allude to within the advert. Stunning photographs from again means when, which, with at the moment’s applied sciences could be simply manipulated and introduced again to life. Look, the advert is technically sound color-wise and all (I do just like the temper of it to be sincere – which means that softish pseudo-sepia ambiance), however I nonetheless assume there’s something that went unsuitable with the temporary or the company interpretation.
