Keep in mind the Chupa Chups lollipop thingy (right here)? Nicely, appears AI is on its strategy to be increasingly concerned in youngsters’s advert world. Anghami (the main music and leisure audio platform within the MENA area) and Almarai (the world’s largest vertically built-in dairy firm and the biggest meals and beverage producer and distributor within the Center East) have teamed up for a tech-driven (learn, AI) marketing campaign headlined “milk on a regular basis is the good method” (was there silly method for milk on a regular basis? Asking for a good friend), and in Arabic “شرب الحليب.. سر اللبيب” which roughly interprets as “consuming milk is the liked one’s secret” (sure, I do know… sigh).
The marketing campaign apparently resides on inserting the kid’s title in a tune, dad and mom can effortlessly create a customized tune for his or her youngster to take pleasure in whereas selling the great day by day behavior of consuming contemporary milk. Now, copywriting fiascos apart, somebody tried this and it seems that is based mostly on 1) preassigned names 2) very restricted themes (4 to be exact).
Whereas the Chupa Chups was really entertaining, this one left me just a little head-scratching myself. Certain, I’m neither the target market nor am I too technically-forward, however nonetheless, is it price it? Jury is really out on this one. This juror is underwhelmed.
