Sky Information Queensland Editor Peter Gleeson has questioned whether or not it’s “good for our democracy” to have “propagandists” operating the messaging of premiers as Annastacia Palaszczuk’s amasses a big media group in Queensland.
“The premier now has the second greatest newsroom in Queensland behind The Courier Mail,” Mr Gleeson stated.
“Probably the most seasoned TV reporters in Queensland are being poached to be a part of the Palaszczuk media group.
“There’s a rising perception inside the chief department of the Palaszczuk authorities over the previous few years that within the age of social media it would not want the standard information media to get its message to voters.
“Its senior media strategists have satisfied the premier to place this idea to the check – copying the profitable techniques of Victorian Labor Premier Dan Andrews and seconding staffers from different ministerial officers to a group of as much as 30.”
Mr Gleeson stated the technique appeared “stunningly profitable” in 2020 and 2021 however engagement on her social media has since collapsed.
“The engagement on her social channels has tanked, with views of the movies posted on the premier’s behalf having dropped ten-fold in simply six months and interactions having greater than halved,” he stated.
