Apollo.io Review (2024): Features, Pricing and Alternatives

Apollo is a number one B2B database supplier that additionally provides an engagement suite and workflow engine resolution. As a go-to-market platform, Apollo has a present database of over 275 million contacts and 73 million corporations for correct and bulk prospecting. Customers of Apollo can goal leads and accounts that match the enterprise’ ideally suited buyer profile and scale outreach exercise with automations.

Apollo’s target market consists of sellers, entrepreneurs and homeowners of startups and enormous companies. With the platform’s obtainable integrations, customers can sync Apollo with their current CRM software program. This manner, customers can make sure that contacts and accounts within the CRM are updated by enriching them with information from Apollo’s dynamic database.

Whereas Apollo provides mixture of options and pricing, there are different suppliers that may be higher suits for your small business, relying in your wants.

Pricing

Apollo’s pricing construction is damaged down into 4 tiers, together with a perpetually free plan. The worth is billed per consumer and comes with a preset quantity of cell and export credit per yr, together with further platform options. Apollo additionally provides a 14-day free trial.

• Free model: Limitless e mail credit, 60 cell credit per yr and 120 export credit per yr. Options embrace primary automations, filters, shopping for intent, AI-assisted e mail writing and extra.
• Fundamental: $49 per consumer monthly, billed yearly, or $59 per consumer monthly when billed month-to-month. Customers obtain limitless e mail credit, 75 cell credit per yr and 1,000 export credit per yr. Options of their plan embrace job adjustments notifications, information enrichment, A/B testing and extra.
• Skilled: $79 per consumer monthly, billed yearly. $99 per consumer monthly when billed month-to-month. Customers obtain limitless e mail credit, 100 cell credit per yr and a pair of,000 export credit per yr. Options on this bundle embrace the whole lot in Fundamental, plus no sequence limits, superior studies, e mail monitoring, handbook duties, name recordings and extra.
• Group: $119 per consumer monthly, billed yearly, or $149 per consumer monthly when billed month-to-month. Customers obtain limitless e mail credit, 200 cell credit per yr and 4,000 export credit per yr. This tier comes with all options in Skilled, plus name transcriptions, customizable studies, superior safety configurations and extra.

Key options of Apollo

Contact and account search

Contact and account looking out is a vital a part of lead prospecting and constructing B2B databases of priceless leads. Customers can then construct lists with over 65 filters, together with contact title, job operate and site or account {industry}, worker headcount and income. This search and record constructing function identifies key stakeholders at an account and makes use of alerts like intent information, web site customer monitoring and job adjustments to achieve out when the time is true.

Scores and alerts

Assigning scores and alerts to leads permits customers and gross sales reps to rapidly establish and strategize how and when to have interaction with high-value prospects. Inside Apollo, customers can outline their very own standards and variables to create a novel lead scoring mannequin. From there, mix demographic and behavioral alerts to rapidly construct lists of ideally suited prospects and add speaking suggestions to make sure the outreach group is ready for the dialog.

Reporting analytics

Companies can achieve insights into metrics utilizing prebuilt or customized studies and dashboards from an enormous array of metrics. For instance, customers can visualize automation success and messaging effectiveness. There’s the added bonus of with the ability to run and observe A/B testing. This manner, organizations can achieve a holistic view of general prospecting efficiency and engagement information from one dashboard.

Gross sales engagement

Apollo doesn’t simply create lists of excessive worth leads, it additionally permits customers to create outreach and engagement methods from the platform. Companies can construct customized sequences and automations or use prebuilt templates that embrace emails, calls, automated LinkedIn duties and extra. Moreover, Apollo’s AI assistant can assist the e-mail writing course of for suggestions, personalization, rephrasing and extra.

Apollo professionals and cons

Options to Apollo

A few of the prime Apollo alternate options embrace Zoominfo, UpLead, Lusha and extra. These B2B databases supply related core options to what customers would anticipate from Apollo, with their very own particular person use circumstances and professionals and cons. Whether or not you’re searching for a software on your small enterprise, startup or enterprise, or if sure superior options are a prime precedence, there’s a supplier that may meet your precise wants.

*Value when billed yearly

Zoominfo

Zoominfo is a B2B database and lead technology firm for gross sales, advertising and recruitment groups. Zoominfo and Apollo each can rating, phase and route incoming leads based mostly on the preset standards a enterprise units. In comparison with Apollo, Zoominfo doesn’t have clear pricing however does have a 14-day free trial for his or her platform and may assist a number of industries.

To view our full comparability of Apollo and Zoominfo options, pricing and extra, head over to our Apollo vs. Zoominfo article.

UpLead

UpLead is one other B2B database that may filter as much as 50 distinctive search standards for customers to supply hyper-specific leads. UpLead and Apollo each can supply extra info past simply contact info, akin to demographics, firmographics and technographics. In comparison with Apollo, UpLead has a a lot shorter trial interval however has a 95% information accuracy assure.

Lusha

Lusha is an reasonably priced B2B database that provides superior instruments for corporations that prioritize information hygiene. Lusha and Apollo each supply a free model of their platform that consists of a capped quantity of revealed lead info a month. In comparison with Apollo, Lusha’s 4 worth tiers are decrease in price and Lusha provides strong integrations.

Evaluation methodology

When reviewing Apollo as a prime B2B database supplier, I thought of the core choices of the most well-liked options, price transparency and extra. I scored Apollo in opposition to an in-house rubric manufactured from standards reflecting what a mean purchaser may deem necessary when selecting a B2B database.

Beneath are the factors I think about when scoring after which reviewing Apollo:

• Value: Value transparency, cost choices and worth in comparison with {industry} requirements.
• Core options: Commonplace capabilities of a mean B2B database supplier, akin to pipeline administration or information cleaning.
• Advance tech choices: Distinctive or industry-specific performance {that a} supplier may supply along with the core options.
• Consumer evaluations: Common consumer suggestions for the supplier, both praising or criticizing options, platform UI or assist.