Apple’s Head of Retail, Deirdre O’Brien, in Apple Sanlitun, Beijing
Apple’s iPhone shipments in 2024 will drop in comparison with 2023, analyst Ming-Chi Kuo forecasts, with a big decline induced partly by decrease shipments to China.
The decline may be between 10% and 15% per half 12 months of 2024, Kuo writes. Total, this could quantity to a complete cargo rely of 200 million models, which Kuo says could be down 15% year-on-year if confirmed true.
As to why the cargo rely is dropping, Kuo proposes that it is because of a shift in the direction of smartphones with generative AI components and foldable designs within the high-end market. Kuo additionally blames the return of Huawei within the Chinese language market.
Whereas Samsung has allegedly revised its cargo forecast for iPhone 15 fashions within the first half of 2024, Samsung has as an alternative elevated its Galaxy S24 shipments by between 5% and 10%. That is apparently due to a higher-than-expected demand for the vary and its generative AI performance.
