So in case you are the area’s oldest journal coping with communication and the media and you’ll want to promote your self, what do you do? I’m going again to the Lumiere Freres movie “l’arroseur arrosé” (the waterer watered), whereby ArabAd finally marketed itself. In fact I’m under no circumstances an harmless bystander, my very own historical past with ArabAd goes again to the yr 2000 however once more “Communication” does bind us in rather more methods than one. I’m at present on the helm of Talk, however oddly, I by no means noticed the 2 titles in competitors as a result of each, and every in its totally different method, is right here for the betterment of the trade at massive.
