Ah I picked up this advert for Arak Touma from the entrance web page of Annahar newspaper dated December 29, 1974. “Scotland is legendary for whisky, and France is thought for wine, and we’re pleased with the king of Arak, Arak Touma, the most costly, the best in high quality and one of the best”.
Aside from the truth that the advert is well-written what struct me was that manner earlier than Stella Artois marketed itself as “reassuringly costly” – being the most costly was a badge of honor within the advert. The model put it as a proof of what-you-pay-is-what-you-get. Observe that the model is – fortunately – nonetheless energetic out there and so far as I do know nonetheless owned by the identical household (opposite to a different landmark Arak model which was bought to another person).
