Scooter Braun and Ariana Grande. Chelsea Lauren/AMA2013/Getty Photos for DCP
Ariana Grande is holding her ties with Scooter Braun and his firm, Hybe.
“Ariana Grande and Hybe, led by CEO Scooter Braun, look ahead to persevering with their long-standing enterprise partnership and pursuing artistic alternatives in Weverse and REM Magnificence,” Braun, 42, stated in an Instagram assertion by way of his advertising and marketing firm SB Tasks’ web page on Wednesday, June 12. “Grande on this new chapter will proceed to be managed solely by Brandon Creed/Good World Administration.”
It seems Hybe is not going to be concerned in Grande’s music course of, however as a substitute work solely along with her on selling her make-up line REM Magnificence and Weverse, which is an artist merchandise platform and has a music participant referred to as Weverse albums.
Braun additionally shared the message on his private web page, including “New chapter however all the time crew Ari :).”
Scooter Braun is the supervisor and music government to the celebs — or at the least he as soon as was. Braun made a reputation for himself in 2007 when he signed Justin Bieber to his firm Raymond Braun Media (RBMG) shortly after discovering the musician on YouTube. Braun continued to increase his empire underneath his SB Merchandise […]
Whereas Grande, 30, was once managed by Braun within the early phases of her music profession, that position has been held by Creed, who beforehand labored with Bruno Mars and Lizzo.
Us Weekly confirmed in August 2023 that Grande dropped Braun as her supervisor after 10 years of working collectively. Braun signed Grande earlier than she dropped her 2013 debut album, Yours Actually, and the duo have labored collectively on and off since.
Grande’s transfer to distance herself from Braun got here after many artists together with Demi Lovato, J Balvin, Idina Menzel, Carly Rae Jepsen and extra determined to half methods with Braun.
Braun made a reputation for himself within the music business as Justin Bieber’s longtime supervisor. Rumors swirled that Bieber, 29, was additionally seeking to drop his longtime supervisor however a supply informed Us that wasn’t precisely the case.
Scooter Braun was as soon as one of the crucial profitable managers within the music business — however a collection of A-list shopper departures is elevating eyebrows. Demi Lovato reportedly parted methods with Braun in August 2023, 4 years after signing with him in Could 2019. In the future after information broke of Lovato’s departure, Us Weekly confirmed […]
“All of Scooter Braun’s purchasers are underneath contract and negotiations have been occurring for a number of months as Scooter steps into his bigger position as Hybe America CEO,” an insider with information of the scenario informed Us in August 2023. “Persons are spreading rumors primarily based on what they know, however they’re off. Scooter’s crew at SB Tasks are nonetheless dealing with each Justin and Ariana as they work by what this new construction appears like.”
One month after information broke about Braun shedding a number of of his A-Listing performers, he took to social media to replicate on new beginnings.
“Your new life goes to value you your previous one,” learn a quote shared by Braun by way of Instagram in September 2023. “It’s going to value you your consolation zone and your sense of path. It’s going to value you your relationships and mates. It’s going to value you being favored and understood. It doesn’t matter.”
