Ark devs distance themselves from AI-generated trailer: 'we did not know that they were doing it'

ARK: Aquatica Official Trailer GDC 2025 – YouTube

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The response to the clearly AI-generated trailer for Ark’s upcoming underwater DLC Aquatica was divided, within the sense that some individuals hated it and a few individuals actually hated it. “That is disgusting and you ought to be ashamed of yourselves” is the primary remark beneath the trailer on YouTube, and it comes from an Ark YouTuber with greater than one million subscribers.

The Aquatica DLC is being made by Snail Video games, versus Ark’s unique builders at Studio Wildcard, who’re targeted on Ark: Survival Ascended and have been fast to distance themselves from the controversy. “ARK: Aquatica is being developed by Snail Video games USA Colorado, please comply with them for extra updates,” they posted on the hatesite previously generally known as Twitter. “Studio Wildcard stays completely devoted to the manufacturing of ARK: Survival Ascended & ARK 2, and we’re excited to carry ARK: Misplaced Colony to you later this yr!”

Now the builders at Snail Video games are placing some house between them and the trailer as effectively. As lead recreation designer Matt Kohl advised Pocket Ways, “The advertising division used nonetheless photos of a few of our property to create an AI-animated trailer. That was not a part of the event staff; we didn’t know that they have been doing it.”

With a voiceover that sounds prefer it comes direct from a brainrot video on TikTok and characters whose toes appear to turn into fins at random, it is not an ideal illustration of what anybody hoped for from Aquatica. The generic underwater scenes make it appear to be the Subnautica from Want dot com, whereas the fixed smearing and sudden octopus are onerous to take severely.

Kohl additionally defined that Snail Video games has not used AI instruments in Aquatica’s improvement, and that the completed DLC will not resemble the trailer. Which fairly makes you marvel what the purpose of the trailer really was.

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