ASUS has formally acquired Intel’s Subsequent Unit of Computing (NUC) merchandise based mostly on Intel’s 10th to 13th Era Core processors. Asus is ready to proceed constructing and supporting Intel’s present NUCs and can, over time, roll out its personal compact NUC programs for workplace, leisure, gaming, and lots of different purposes.
“I’m assured that this collaboration will improve and speed up our imaginative and prescient for the mini PC,” mentioned Jackie Hsu, Asus senior vp and co-head of OP & AIoT enterprise teams, on the signing ceremony. “Including the Intel NUC product line to our portfolio will lengthen ASUS’s AI and IoT R&D capabilities and expertise options, particularly in three key markets – industrial, business, and prosumer.“
Asus held a formal handover ceremony in Taipei and took management of the NUC product traces that span from enterprise purposes to gaming. With the acquisition, Asus immediately commenced enterprise processes for the NUC vary, making certain a hassle-free transition for present prospects. Below the phrases of the settlement, Asus obtained licenses for each Intel’s {hardware} designs and software program. This transfer widens Asus’s operational scope in R&D and extends its attain in logistics, tech assist, and quite a few software areas.
Asus envisions broadening its NUC product line and distribution channels. The main focus will stay on providing high-quality compact PCs with sturdy safety and superior applied sciences, which NUC is thought for. ASUS additionally goals to supply eco-friendly NUC merchandise whereas emphasizing impeccable service for its buyer base.
“That is an thrilling time for each Intel and Asus as we transfer ahead with the following chapter in NUC’s story,” mentioned Michelle Johnston Holthaus, Govt Vice President and Common Supervisor of the Consumer Computing Group at Intel, who additionally attended the occasion. “In the present day’s signing ceremony signifies greater than only a enterprise deal. It signifies ASUS’ dedication to enhancing the lives of NUC prospects and companions world wide. I sit up for seeing NUC thrive as a part of the ASUS household.“
It needs to be famous that Asus’s Intel NUC license will not be unique, so Intel could ultimately allow different PC makers to construct its NUCs. Although at this level, Asus stays the one licensee.
