Fashionable Aussie dessert firm Sara Lee has gone into administration after 52 years of promoting frozen cheesecakes, pies, crumbles and ice lotions.
Its administration yesterday appointed FTI Consulting’s Vaughan Strawbridge, Kathryn Evans and Joseph Hansell as voluntary directors of Sara Lee Holdings Pty Ltd.
Sara Lee Holdings is an Australian-based manufacturing enterprise that trades as Sara Lee beneath licence from the worldwide proprietor of the trademark, with rights to function in Australia, New Zealand, South East Asia and the Center East, FTI Consulting has confirmed.
The consulting agency has mentioned it has been appointed with the objective to restructure and promote the corporate whereas operations proceed.
“Sara Lee is an iconic model which produces high quality Australian-made merchandise from its manufacturing facility in Lisarow, NSW, the place it employs some 200 workers,” administrator Vaughan Strawbridge mentioned.
“We’re working with Sara Lee’s administration staff and workers to proceed operations whereas we safe the way forward for the enterprise.
“We’re instantly commencing a course of to promote or restructure the enterprise and proceed its lengthy historical past of producing in Australia.
“We count on plenty of curiosity within the enterprise and can work with these events and stakeholders to realize an final result quickly as doable to safe the continued enterprise and supply readability to its loyal and dedicated workers and prospects.”
Sara Lee was established in Lisarow, on the NSW Central Coast, in 1971.
The corporate promotes that it solely makes use of “high quality, genuine components”.
“Our bakers and pastry cooks create scrumptious desserts and baked items for Australians and New Zealanders every single day, utilizing conventional baker’s flour, actual eggs and recent cream,” its web site reads.
Sara Lee merchandise will be present in Coles and Woolworths supermarkets throughout Australia.
