Saying it needed to keep away from any confusion about its function, Australia’s nationwide statistics company shall be renamed the Bureau of Arithmetic, or BOM for brief.
A spokesperson for the organisation stated the change was an apparent one. “The acronym ‘ABS’ is a bit previous now and persons are getting over-familiar with it – it’s simply too descriptive. So we thought it was time for a change. BOM rolls of the tongue properly, plus it’s obtainable. We checked yesterday and no-one else is utilizing it”.
The name-change is the results of a $7 million rebranding session. An additional $40 million shall be spent updating signage and workplace stationery.
As a part of the rebrand, the previous ABS will change its Twitter deal with to @BOM_au which is at present obtainable.
The company has requested members of the media to make use of ‘BOM’ within the first occasion and “the Bureau” in subsequent references. “We expect that can reduce any confusion,” the spokesperson stated.
In unrelated information, the Australian Electoral Fee will rebrand because the Australian Poll Service, or ‘ABS’ for brief.
Headline by Martin Welzel
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