Techniques from the playbook of US far-right politics are designed and getting used to disorient and overwhelm the media.
Struggling to grasp what’s occurring in Australian politics proper now? It’s easy: Australia’s proper — each its political and media wings — has pivoted exhausting to the playbook of Republican far-right tactician Steve Bannon: they’re flooding the zone with shit.
It’s a tactic seen within the No case in opposition to the Voice to Parliament and the marketing campaign in opposition to Brittany Higgins, designed to disorient and overwhelm the media (“the true opposition”, in accordance with Bannon) by drowning its crucial instincts below the gusher of tales, feeding its habit to battle and gamifying its performative, defensive crouch of “both-sides” reporting.
In Australia, as within the US, there’s a purpose-built spillway: Information Corp’s pages get picked up in Liberal Celebration speaking factors and pushed on by means of the amplification algorithms of social media. The Higgins marketing campaign alone has been saved alive by means of the every day cycle of story-shaped objects on The Australian’s entrance web page.
Learn extra about the best’s flooding techniques.
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