Sport developer and writer Azur Video games is branching out into new gaming territory with the launch of Azur iGaming to achieve new audiences and monetisation channels.
The launch of iGaming offers the corporate a brand new publishing are particularly for the discharge of actual cash playing and skill-based titles for the primary time, accompanied by the creation of a $10 million funding fund devoted to the creation and promotion of those genres.
This new initiative will allow the corporate and its companions to faucet into what’s more and more being recognised as a quickly rising market and collaborate for mutual development. The true cash playing market – a discipline of gaming which previously has drawn scrutiny and laws in sure international locations – is presently increasing at 20 to 30% yearly, Azur report.
Begin of one thing new
Azur iGaming will likely be branded as a separate division and the Dubai-based firm is now actively searching for builders of actual cash gaming and skill-based initiatives to affix this new division.
Beforehand the corporate has centered on constructing a wide-ranging hypercasual portfolio and bought the whole portfolio of US-based hypercasual writer Tastypill late final 12 months. This transfer got here in amongst trade tendencies exhibiting that the style had skilled an 8% slide in installs quarter-on-quarter elevating issues as to how effectively the hypercasual style might carry out in future.
Commenting on the corporate’s new enterprise, Azur Video games co-founder Dmitry Yaminsky stated, “We consider within the potential of the RMG and skill-based venture niches. Many skilled groups on this market are searching for alternatives to leverage their abilities in associated genres. We goal to assist them attain new heights, adapt for speedy development, and strengthen them with our experience.”
Earlier this 12 months Azur Video games’ CRO Maxim Kozhnov shared his perception on how analysts can optimize their workflow at completely different phases whereas producer Milana Gelmanova mentioned the corporate’s transformative journey behind Ural Video games’ Taxi Run.
