Do you bear in mind the great solar advert by Banque Audi (right here). The concept was to get some schoolkids to attract the solar… Till one in every of them tears a paper with scissors, dangle the “body” on the glass window and the true solar is available in. Properly, the identical boy from the advert is again. Again with a young vengeance (right here). Look it’s essential to perceive the primary advert to grasp the second. As a result of the boy does the identical and as an alternative of the unique message “your capability is greater than you assume”, we get “irrespective of how cloudy it will get, the solar will rise once more”. And even when like each Lebanese banks are usually not at the moment my favourite establishments the advert is basically, actually well timed and actually, rather well performed.
