I mentioned it earlier than in 2018 (see right here), that it might be beautiful for Beirut Beer to exit of the shadow of Almaza and cease its positioning as “anti”(main model available in the market) and market itself with by itself deserves. Their present marketing campaign maybe solutions my ideas. Kind of.
“We do not apply coats of paint” (which means “spice tales artificially”), “our lettuce doesn’t develop” (which means “we do not recover from ourselves”), “our feather doesn’t present” (which means “we do not brag”) – all three half adverts drive residence the purpose that principally they are saying issues as they’re, after which the opposite half advert is “our beer does not bloat”.
Which, if we return to the start is strictly them advertising and marketing their very own beer based on their very own advantage. Besides in fact, they needed to – implicitly – evaluate it to Almaza (concerning the ego journey). However hey, child steps, after so a few years doing nothing however evaluating, it appears there may be hope in any case.
