Final Thursday (Nov. 17), the twenty third version of the Latin Grammy Awards was filled with thrilling moments and surprises. John Legend joined Sebastian Yatra on stage to sing “Tacones Rojos” for the primary time dwell; Rosalía and Rauw Alejandro turned heads on the crimson carpet with severe energy couple seems; and Los Bukis, led by the charismatic particular person of the yr, Marco Antonio Solís, impressed the nigiht’s greatest sing-along with “Tu Cárcel” because the closing quantity.
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As well as, first-time Latin Grammy winners Angela Álvarez and Silvana Estrada, 95 and 25, respectively, tied in one of the vital essential classes of the night time for greatest new artist, which marked one other particular second.
However past receiving a Latin Grammy, the perfect new artist nominees celebrated their Latin Recording Academy recognition as a victory.
Earlier than the winners had been introduced, Billboard Español spoke with Estrada, Pol Granch, Nicole Zignago and Sofia Campos about what it means to them to obtain the endorsement from one in all music’s most prestigious establishments. In addition they shared some recommendation for these beginning out within the enterprise.
Silvana Estrada
One of many two winners for greatest new artist looked for her internal voice, recorded it on her soulful Glassnote Data debut, Marchita, and her poetic revolution started immediately. Her voice, typically accompanied by the cuatro, is just a strong instrument, whereas her lyrics are at occasions paying homage to Latin American greats like Chavela Vargas or Mercedes Sosa.
How does it really feel to have your work acknowledged by the Latin Recording Academy?
It’s lovely. I’ve been engaged on turbo for a few years, so this entire expertise has been very good. All of the work I do, I do it considering of my viewers, my reveals, my music. Generally I’m like a horse [with blinders], I don’t look to the edges as a result of I wish to focus alone factor, and I don’t take note of every little thing else that occurs. These [Latin] Grammys are very good as a result of I really feel very appreciated and acknowledged by individuals within the business, who in the long run are the individuals who actually know the work behind issues. I really feel very grateful to all these people who find themselves being attentive to my work, and who’re additionally recognizing my effort.
What recommendation would you give to an upcoming artist who goals of being nominated for a Latin Grammy?
For somebody who’s simply beginning out, you must give attention to the music first. It is extremely straightforward to get distracted. However when you’ve got a very good music, if you happen to put a whole lot of effort and laborious work into [putting together] a strong challenge, when you’ve got a music that strikes you, or a beat that makes you dance — you do it for the standard of the music, and every little thing else will comply with. Then again, if the order of those components is reversed, then it’s not so good.
Pol Granch
Pol Granch has a charming flamboyance that merely mesmerizes, and if you pair that together with his neon-hued provocative electro-pop — as heard in tracks off his 2022 album Amor Escupido — all of it comes collectively and also you’re immediately a fan. Though at occasions he reminds of a younger Miguel Bosé, the Madrid artist claims influences by the likes of SoundCloud legends just like the late Lil Peep.
How does it really feel to be acknowledged by the Latin Recording Academy?
Full gratitude as a result of, in a method or one other, they’ve acknowledged my work and it makes me have extra motivation, extra self-confidence, and way more want to maneuver ahead.
What recommendation would you give to an rising artist who’s beginning their profession in music?
I all the time say this, nevertheless it’s the reality: If that is your dream, if you happen to can think about such a factor, you possibly can develop into it 100%. To maintain pushing ahead regardless of any damaging factor that may occur alongside the way in which. You must know from the very first second that if you wish to work on this, you’ll face the opinions of everybody, and nicely, that’s what it’s. However all the time go ahead, like a racehorse.
Nicole Zignago
Zignago went from being a behind-the-scenes creator to changing into her personal highlight. She started making a reputation for herself co-writing hits for Sofia Reyes and Mariah Angeliq. As a solo artist, the Peruvian singer-songwriter brought about hype along with her 2022 debut EP, Así me siento hoy, a deliciously sensual slice of electro-pop.
What went by way of your head if you heard about your nomination?
What can I say? It was loopy. I used to be actually in mattress, it was early within the morning and I used to be watching the nominations. They referred to as my identify proper on the finish of the class. So it was an enormous shock. I cried. My household referred to as me, my associates, and my head exploded. It’s one thing I’ve dreamed about since I used to be little or no. The truth that I used to be nominated on this class is tremendous essential, as a result of it’s a nomination that solely occurs as soon as in a lifetime — as soon as you’re nominated for an additional class, you possibly can not be nominated for greatest new artist. The truth that my first nomination is on this Latin is a large blessing, and I’m super-happy.
What recommendation would you give to an artist who’s simply beginning out and desires to make music as a profession?
I might inform them to have a really clear north, to know very nicely what they wish to do. I do know that this may increasingly change over time. The best way to succeed in that north can all the time change however have a objective. That may all the time make them discover their core, and it’ll information them to the place they should go on this profession.
The guts and intuition are additionally crucial. To encompass themselves with good individuals — individuals who actually love them and wish to see them succeed. To have a whole lot of endurance and self-discipline. To know that it is a 25/8 job, not 24/7. Keep in mind to be current and grateful, as a result of this highway goes by very quick and in the event that they select this profession, it should go by even quicker as a result of it’s a whole lot of work. To provide themselves time to relaxation. To provide it their all, like leaping right into a swimming pool with out understanding what will occur. That’s how I describe it: like leaping into the void, however with a whole lot of conviction, understanding that that is for you.
Sofía Campos
When listening to her attractive mix of lackadaisical but joyful pop, it’s clear that the Argentinian singer-songwriter just isn’t afraid to reveal her coronary heart. Her second 2021 launch, Lugares Imaginarios, is the type of album that sparks curiosity with inquisitive musings, accompanied by her lovely acoustic guitar strumming.
How does it really feel to obtain this recognition from the Latin Recording Academy?
It appears like a present from music and for my effort. I all the time wished to make songs with a whole lot of love, and out of the blue the [love] comes proper again. It feels very particular, like one thing that can by no means be repeated.
What recommendation would you give to somebody beginning out in music?
I don’t really feel like I’m within the place of giving somebody recommendation. However I can share issues that I say to myself, like attempting to not lose focus. I believe it’s essential to recollect why you’re doing issues, like why you’re making songs, why you wish to sing, why you wish to add this music to [music] platforms, why you wish to do that live performance. It’s good to attach with the essential causes, like why you take pleasure in singing. As a result of it’s what makes you cheerful.
To not get misplaced in a few of the colder issues of the business, like numbers — whether or not it’s the variety of listeners, cash, tickets, and whether or not it’s bought out or not. I really feel like these will make you annoyed or burdened, however they’re a great way to information your choices. Focus your frustrations on the issues which are worthwhile, and never on what’s not worthwhile. Join with the essence of why you do issues, and the actual motive.
All interviews had been initially performed in Spanish.
