Bitget, a number one crypto derivatives and duplicate buying and selling platform, has introduced a rebranding initiative on July 25, 2023, aimed toward reinforcing its place as a pacesetter in modern buying and selling merchandise.
The rebranding is centered across the “Commerce smarter” philosophy, reflecting Bitget’s dedication to offering intuitive instruments for a safe, user-friendly, and environment friendly monetary future.
The rebranding initiative is marked by Bitget’s main copy buying and selling characteristic and the upcoming introduction of AI-powered instruments. These options are designed to deliver a few change within the trade, making a win-win state of affairs for several types of merchants.
“Bitget’s 5-year journey has been a testomony to our steady technological transformation, and I’m pleased with the progress the platform has achieved since 2018,” mentioned Gracy Chen, Managing Director of Bitget. The rebranding initiative additionally marks Bitget’s dedication to making a buying and selling setting that’s safer, smarter, and extra productive.
Bitget lately reached a milestone of 20 million registered customers after integrating with Bitget Pockets (previously generally known as Bitkeep). This can be a vital achievement because the alternate was launched in 2018. At the moment, over 110,000 merchants are contributing their buying and selling methods to the platform, with round 540,000 following them and leveraging their expertise.
The launch of copy buying and selling on Bitget had a big affect on the outcomes it achieved in H1 2023, attracting over 29,700 new elite merchants, 169,800 new followers, and producing over $74 million in income.
As a part of the rebranding, Bitget can also be updating its visible identification to streamline the buying and selling course of. The model’s new visible design shall be primarily based on a “subtractive” method, beginning with the “tails” in Bitget’s iconic arrow emblem. The simplified graphic emphasizes a way of route to assist customers align their buying and selling vector with their funding objectives. The alternate plans a whole visible overhaul of its cellular and desktop variations within the subsequent six months.
Bitget’s commitments additionally lengthen to its academic endeavors, that are a part of the “Commerce smarter” philosophy. Bitget continues to set the bar excessive for transparency and person safety by publishing month-to-month audits of the state of its reserves, with the Proof of Reserves having reached 223% in July, and the Consumer Safety Fund topping $300 million in worth saved.
Bitget at present operates in over 60 international locations and areas with 1,300 workers and was ranked Prime 4 in CEXs for the quarterly amassed buying and selling quantity, in line with TokenInsight 2023 Q2 Change Report.
Among the many Prime 5 CEXs, Bitget had the second-highest enhance in market shares, rising by 1.81% to succeed in 8.7%. BGB token grew to become the best-performing CEX token in 2023, outperforming BTC year-to-date.
The alternate plans to proceed enhancing its platform and launching extra useful instruments corresponding to AI-empowered options to help customers in buying and selling smarter. Bitget may also proceed to enhance person consciousness about cryptocurrencies by its international schooling initiatives, applications, and partnerships with famend names corresponding to Lionel Messi.
Picture supply: Shutterstock
