This can be a new period for crypto and Kraken. With new beginnings come alternatives to redefine how we serve each current and future shoppers. To raised meet your evolving wants, we’re reinventing our general shopper investing expertise, which begins right now with the relaunch of our Kraken app.
This isn’t only a UI replace; it’s an entire reinvention of how shoppers can develop wealth by investing throughout a variety of property by our cellular app.
Constructed on a basis of highly effective simplicity, our enhanced app removes boundaries to superior buying and selling options that save shoppers time whereas additionally giving them seamless management over their funding technique.
Why now?
Crypto is evolving at breakneck pace. We acknowledged a necessity to revamp from the bottom up and improve our method to replicate crypto’s new function in mainstream portfolios.
We listened to a broad spectrum of voices, together with present and potential shoppers, to know how we may higher meet their investing expectations and wishes. Right here’s what we discovered.
- Refined buyers worth one factor above all – their time. Our investing expertise wanted to purchase them again time of their busy schedules.
- Our outdated colour scheme wanted a refresh. Our new UI displays a mature, fashionable, holistic funding platform that retains safety, belief and compliance at its core.
- The app lacked the identical power that folks related to the Kraken model. It wanted to be extra participating, extra intuitive … a real reflection of Kraken’s daring disruptor persona.
Person-friendly UI for a streamlined, assured investing
In redesigning the app, we obsessed over each small element to ship a seamless expertise from the second you open it. Whether or not you’re a complicated investor or simply getting began in crypto, our streamlined app makes each interplay sooner and each transaction choice clearer.
With this improve, we’re empowering shoppers to confidently handle their complete crypto portfolio, multi function place. Whether or not you’re on the transfer or midway internationally, you’ll have a crystal-clear, real-time view of your complete crypto funding panorama, together with alternatives to execute selections that may develop your wealth.
“We got down to be the most effective general app on a person’s cellphone, interval. For us to assist crypto attain its full potential, this should be our final aim,” mentioned International Head of Client Mark Greenberg. “Relaunching our app is just the start – we have now many thrilling merchandise and options coming quickly to make multi-asset investing less complicated, smarter and much more participating on our accessible platform.”
These supplies are for common data functions solely and should not funding recommendation or a suggestion or solicitation to purchase, promote, stake or maintain any cryptoasset or to have interaction in any particular buying and selling technique. Kraken doesn’t and won’t work to extend or lower the worth of any specific cryptoasset it makes out there. Some crypto merchandise and markets are regulated and others are unregulated; regardless, Kraken could or is probably not required to be registered or in any other case authorised to offer particular services in every market, and also you is probably not protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any improve within the worth of your cryptoassets and you need to search unbiased recommendation in your taxation place. Geographic restrictions could apply. See Authorized Disclosures for every jurisdiction right here.
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