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| Botticelli – Primarvera |
Earlier than I begin this publish let me inform you that I used to be one to discuss setting and the heating of the planet lengthy earlier than it was trendy to take action. My entire life-style is just too “inexperienced”. Nonetheless, there are areas that are of main debate to me.
So it appears environmental activists have glued their palms on Botticelli’s Primavera portray within the Uffizi gallery in Italy. Worldwide media talked about the activists, their mission, and their trigger. Mission completed? Nicely, here is the place the controversy comes.
Ruining cultural heritage – and I’m positive Botticelli’s Primavera ranks as one – isn’t any laughing matter.
Sadly that is how the communication world is being run as of late. Gimmicks, resulting in eyeballs on social media, and on to the following one. Little or no technique behind something. Principally that is what known as Clicktivism/Slacktivism versus activism.
Do not imagine me? Assume again of the #bringourgirlsback marketing campaign. Keep in mind the furor? Keep in mind how a lot it trended on-line? Keep in mind how everybody who was anybody both reshared it or retweeted it or re-whatever it? The outcome? Negligible.
Look I don’t wish to be nasty, and I suppose everybody who reads this weblog is aware of at this level that I’ve great respect for Tahaab Rais and his work, however I additionally marvel how his movie concerning the 47 years of electrical energy issues in Lebanon will affect every day life (see right here).
As we drown in a world of “grand actions” and CSR (Company Social Accountability – which turned out to be a hypocrite act – see right here) I actually marvel the place we’re going when it comes to communication. As a result of grand, stunning, media-stealing actions at the moment are a dime-a-dozen. The world is stuffed with them and principally we simply have a look at them, then look away.
Every thing is finished for the right here and now. For the fleeting eyeballs on social media. For that – not even – quarter-hour of fame (as of late in case you make it to fifteen minutes then you definately should be Kim Kardashian in some latex swimsuit).
After which what?
After which the world is left impoverished as a result of Botticelli’s Primavera will now require restoration.
