In 2023, the gross playing income within the on-line sports activities betting business, or the whole worth of wagers minus payouts, will hit $43.5bn. Round 10% of that worth will come from the UK, one of many oldest sports activities betting markets. Though the UK market noticed a lot decrease progress charges than Canada and Australia, the 2 fastest-growing markets on this section, UK sports activities followers nonetheless spent billions of {dollars} on betting apps and web sites up to now years.
Based on information offered by SportsLens.com, UK sports activities followers have spent almost $20bn on on-line sports activities betting up to now 5 years.
Annual Spending on On-line Sports activities Bets Surged 83% in 5 Years; Soccer the Most Betted Sport
Because the oldest and largest sports activities betting market in Europe and the third largest globally, behind Australia and america, the UK has seen on-line sports activities betting explode in reputation.
Over the previous years, hundreds of thousands of British sports activities followers have switched brick-and-mortar betting outlets for betting websites and apps, serving to your entire market’s gross playing income, or the whole worth of positioned bets minus payouts, hit all-time highs.
Based on Statista Market Insights, Britons spent over $2.5bn on sports activities betting websites and apps in 2018. Two years later, on the peak of the COVID-19 pandemic, this determine jumped to $3.11bn and continued rising. Final 12 months, the gross playing income within the UK market hit $3.84bn. Statista expects this determine to develop by roughly 10% and hit $4.21bn in 2023, displaying an enormous 83% enhance in 5 years. The typical income per person grew 43% on this interval, rising from $215.9 to $309.8.
Statistics present soccer is probably the most betted sport within the nation, which comes as no shock with the UK being dwelling to the world’s largest and highest-grossing soccer league. Over the previous 5 years, Britons spent greater than $5.6bn on on-line soccer betting, excess of on every other sport. Additionally, the annual worth of positioned soccer wagers jumped from $710 million to nearly $1.2bn. Boxing and MMA comply with with $2.36bn in positioned guess worth.
Greater than 13.5M Britons Use Betting Apps
The UK on-line sports activities betting market has skyrocketed over time as a result of this sort of betting is accessible, comparatively simple to begin and gives a a lot wider vary of betting choices than most brick-and-mortar betting outlets, which has remained the important thing driver behind the spectacular person progress.
Statista information present round 11.6 million Britons used betting apps and web sites in 2018. Since then, the market has added roughly 1.8 million new customers, pushing the whole person rely to 13.6 million in 2023.
Statista expects the variety of Britons inserting bets on-line to develop by an extra 8% and hit 14.8 million by 2027. Additionally, UK’s penetration fee will enhance from 19.8% to 21.3% on this interval.
