Can we stop talking about titanium yet?

The iPhone 15 Professional is manufactured from titanium. If I do know nothing else about Apple’s flagship, I do know it’s titanium. It’s talked about in each single piece of promoting, whether or not it’s from Apple itself or a provider like T-Cellular. The titanium in some way outweighs different options just like the cameras and software program options. Now, Samsung has a titanium flagship of its personal to hitch the most effective Androids available on the market. Sure, the Galaxy S24 Extremely has ditched its trusty Armor Aluminum body for a extra premium metallic, and you realize what? I don’t care.

I get it; titanium has advantages over different metals like aluminum and stainless-steel. In Apple’s case, the change made its iPhone 15 Professional sequence lighter, which is an effective factor after the comparatively hefty iPhone 14 Professional. Samsung selected titanium over aluminum as a result of it improved the Galaxy S24 Extremely’s sturdiness — additionally a superb factor. Nonetheless, neither purpose justifies a mountain of promoting that boils right down to, “Hey, look, titanium.”

Perhaps I’m being a bit dramatic to place it that approach (I’ve to drive clicks in some way), however perhaps not. Apple has a 39-second commercial titled “Titanium,” and it’s racked up 22 million views on YouTube. What do you study concerning the iPhone 15 Professional apart from that it’s manufactured from a valuable new metallic from the depths of area? Actually nothing — besides that it’s obtainable at AT&T.

Fortunately, Samsung hasn’t leaned too closely into its selection of metals in promoting the Galaxy S24 Extremely — not but, anyway. As an alternative, it’s letting the brand new suite of Galaxy AI options take middle stage within the fast aftermath of its first Unpacked occasion of 2024, which is a refreshing change. In spite of everything, the Galaxy AI options are new, however we’ve had titanium for an extended, very long time.

Maybe my most vital bone to choose with leaning on titanium as the best factor since sliced bread is that I’m simply going to place my telephone in a case. It doesn’t matter if it’s plastic, glass, or metallic; it’s moving into a case, so all I’ll see is rubber and polycarbonate anyway. We’ve picked out a number of of our favourite circumstances for the Galaxy S24 Extremely and iPhone 15 Professional, by the way in which. Final I checked, a titanium body doesn’t shield the glass entrance or again of a tool, both — each of that are extra inclined to wreck than the body.

Sadly, folks will nonetheless purchase the iPhone 15 Professional and Galaxy S24 Extremely as a result of they’re manufactured from titanium, which sounds fancy. It’s fancy if we’re being trustworthy, however that doesn’t make it a superb purpose to spend greater than $1,000 on a smartphone. Purchase your telephone for the cameras, software program options, or the way it integrates with the remainder of your tech, however please, simply consider a titanium body because the cherry on high.